Sloan Foundation Forest Industries Center

Market Research

The Sloan Foundation Forest Industries Center offers comprehensive market research services for businesses in the wood products industry. A multi-disciplinary team of researchers with expertise in marketing research, marketing, wood science and manufacturing technology offer wood products manufacturers exceptional quantitative and qualitative marketing research services grounded firmly in the context of industry expertise. Our goal is to provide realistic, concrete solutions to your research needs and present recommendations stating exactly what you can do to respond most effectively to research findings. Following are the types of studies we conduct most frequently.

  • Awareness & Usage Research
  • Market Feasibility
  • Brand Equity Measurement
  • Market Receptivity
  • Brand Image
  • Market Simulation/Modeling
  • Channel Strategy
  • New Product Development Programs
  • Competitive Response
  • Opportunity Screening
  • Concept Testing
  • Positioning And Name Identification
  • Cost Benchmarking
  • Program Profitability
  • Customer Experience/Needs/Satisfaction
  • Sales Inducement Programs
  • Innovation Process Evaluation
  • Strategic Research
  • Line Extension Research